Our name GAIAM was created as a fusion of the words Gaia
— the name for Mother Earth in the Minoan civilization in ancient Crete
— and “I am.” It symbolizes the interconnection of the Earth and all
the life it sustains.
Gaiam (pronounced "guy-um") was founded on the concept of making
decisions based on personal values that consider all aspects of our
lives, as well as our impact on others and the planet, today and in the
future. This concept is already shared by over 50 million people in the
United States alone — and we believe that it is not just a trend, but a
major cultural shift.
We see signs everywhere in today’s life experience of how conscious
lifestyle values — including social and environmental responsibility,
health and wellness, and personal development — are driving more
consumer purchase decisions and pervading an ever-wider range of
venues, from mass-market grocery stores to online communities. We
believe that a growing number of people have a desire for media and
products that inspire them to expand their awareness and pursue
positive change in their lives.
Gaiam is creating a sense of community among its customers and
making a difference in the world by educating people about the benefits
of Lifestyles of Health and Sustainability (LOHAS). We believe we are
poised to successfully grow this mission in the years ahead, and we
look forward to your continued support. Thank you for your commitment.
