What is alo
A free, Intelligent Marketplace for Socially Responsible Shopping
(SRS). There are no subscription fees, and no additional charges are
added to the products you purchase. We get paid a commission from
Amazon, and we then share what we get with the cause of your choice.
Why should I use alonovo.com?
is the only place you can get trusted company ratings integrated into
your shopping experience. Plus, we donate a minimum of 20% of revenue
to a non-profit of your choice (40% with active partners) and you help
begin the new, social values led economy. The more you use us (and tell
everyone about us), the greater impact we have on corporate behavior,
and the more we can reinvest into the alonovo.com experience to make it
even better for you in the future.
What does alo
Alo Novo is Latin for “sustaining or nurturing change, something new”.
Who is alonovo.com?
We are a diverse group of business professionals concerned about corporate responsibility. Read more about the team here.
How is alonovo.com funded ?
Our founder left Oracle Corporation and invested everything he
accumulated during his tenure into building this experience for
society. With growing concern about the environment, the treatment of
labor, consolidation of wealth and other pressing issues, we felt that
the best way to progress society was to directly connect corporate
behavior to the profit motive. In this manner we use the free market
economy to cause companies to evolve and embody respect for people and
planet into the profit equation. Thus far the effort has been funded
solely by him and each of you (when you shop through our portal, we
We are fostering cooperation in the market between supply and demand
by introducing Corporate Social Responsibility as a competitive demand
factor. This will cause the free market to naturally balance people,
planet and profit within the supply chain.
We accomplish our mission by providing a socio-values driven shopping
portal to catalyze an informed marketforce demand. We also include
Social Responsibility news aggregation, a community information
exchange, subject matter expert blogging and SR-related community
Our vision embodies a fair, growing economy that does not conflict
with all living beings’ rights to clean air, fresh water and living
their lives with dignity and opportunity.
Think of the power of a large database that collects information
about how corporations behave and then integrates that data directly
into the shopping experience. When you are about to purchase a TV,
shoes, socks or an IPOD you can not only consider the price and the
quality of the product, but can easily see what kind of behavior we are
Our alonovo.com mission is to connect the concept of corporate
behavior directly to the profit motive. When a corporation is evolving
to balance people, planet and profit -everyone wins.
We are working to inform society in a very simple, visually
appealing manner with regard to corporate behavior at their point of
online purchase. And the reason is every time we make a purchase we are
transferring power to a business. Is this power going to support …
* Fair Labor or Sweatshops?
* Emission Reduction or Pollution?
* Recycling or Toxic Waste?
* Resource Conservation or Plunder the Earth?
* Political Neutrality or Undermine Democracy?
* Partner with Local Community or Destroy the Local Community Economy?
So by offering products from one of the leaders in the online
shopping world (Amazon.com), trusted data from independent
well-respected sources like KLD Research & Analytics, Inc.,
Social Accountability International and others, we provide a free
experience that will gradually connect how a company behaves with their
profit. And this is the importance of a large and growing alonovo.com
community. If we are just a small group of people, we won’t have much
of an impact. However if you tell everyone you know about this service
(and they tell everyone they know, and so on) we can be a large force
that can make a tremendous impact in terms of how corporations conduct
When you purchase using alonovo.com,
you are doing your part to send a clear message to businesses—we
want blue skies, clean water, a fair and growing economy, intelligent
use of our natural resources, safe and humane workplaces and sensible
partnerships with local communities.
Beyond helping to shape social, environmental and political
practices of businesses, you are also directly helping non-profit
organizations that need funding for their critical work. We, the alonovo.com community contribute between 20% and 40% of our revenue (based upon your purchases through alonovo.com) to your cause of choice.
This is a community we can all be proud to belong to, regardless of political perspectives and ideology.
The alonovo community: the power of millions of informed, aware and caring people acting in concert. For a better world.