Those businesses afflicted with a critical deficit of new customers might want to turn to today’s featured blog, Brand Autopsy.
Don’t wait until your marketing budget is dead to figure out what you
could have done to save it. John Moore, marketing guru to the stars
(namely, Starbucks) tells all in Tribal Knowledge: Business Wisdom Brewed fro the Grounds of Starbucks Corporate Culture.
The book takes you behind the scenes into Moore’s eight years creating
marketing programs for the coffee giant, after which he went on to
become the Director of National Marketing for Whole Foods Market. Moore
loves blogging, evangelizes word-of-mouth marketing,
believes that companies can get bigger from acting smaller, and does
what any successful marketing author does these days — shares his
knowledge. Not only does Brand Autopsy sketch out what Moore considers meaningful marketing, it also saves readers time by pointing out examples of meaningless marketing. Know someone who needs a marketing pick-me-up? Pass along the links to the author’s Best Posts from 2004 and Best Posts of 2005.